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Creators/Authors contains: "Way, Nic"

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  1. In this paper, we explore how children engage with search engine result pages (SERP) generated by a popular search API in response to their online inquiries. We do so to further understand children navigation behaviour. To accomplish this goal, we examine search logs produced as a result of children (ages 6 to 12), using metrics commonly used to operationalize engagement, including: position of clicks, time spent hovering, and the sequence of navigation on a SERP. We also investigate the potential connection between the text complexity of SERP snippets and engagement. Our findings verify that children engage more frequently with SERP results in higher ranking positions, but that engagement does not decrease linearly as children navigate to lower ranking positions. They also reveal that children generally spend more time hovering on snippets with more complex readability levels (i.e., harder to read) than snippets on the lower end of the readability spectrum. 
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